Brendan Hoare has been committed to organic agriculture for 24 years. Over the last seven years he has served as the President of the Soil and Health Association, a Director of BioGro and Co-convenor/Chair of the Organic Federation of Aotearoa New Zealand. He was instrumental in establishing and the development of the National Organic Sector Strategy and the formation of the new peak organisation Organics Aotearoa New Zealand.

He is the Team Leader for the Pacific-focused Journal of Organic Systems, audits a national participatory guarantee program and serves as Chair of the 'econation2020 Trust'. His family run a certified 4 hectare property designed on polyculture systems of Asia/ Pacific.